Without taking risks, there is hardly any scope for progress.

By Cochin Herald | May, 19, 2020

A Man with a Plan

In 2011, when Shareef Muhammed used to work a full-time job in a Qatar-based construction company, he used to invest a huge chunk of his earnings towards his businesses. People scorned his idea and ridiculed him. He, however, always had his eyes on the prize and focused on achieving his goals. It was a struggle, but he refused to give up.

Now, a little lesser than a decade later, Shareef Muhammed sits in his expansive Cubes International Group headquarters office, proving his naysayers wrong. Today, his businesses are industry leaders and he can proudly claim to have built them from the ground up and all of the eight verticals of Cubes International Group lay on a foundation that is debt-free.

Unravelling the Cubes

His stint in a vehicle leasing company providing vehicles for construction purposes revealed his true business strengths. He managed to provide approximately three hundred drivers for the project and soon the Turkey-based company invited them to become a sub-contractor. The counts went up from 300 to 1300 in no time and his dedication to his work eventually led him to set up shop in Kerala. In 2017, they began work for Cubes International Logistics and it was up and running by 2018.